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~isPartOf:"The journal of brand management : an international journal"
~person:"Ind, Nicholas"
~subject:"Brand equity"
~subject:"Conscientious corporate brands"
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The organic view of the brand : a brand value co-creation model
Iglesias, Oriol
;
Ind, Nicholas
;
Alfaro, Manuel
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 670-688
Persistent link: https://www.econbiz.de/10010197488
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