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~isPartOf:"The journal of brand management : an international journal"
~person:"Jassawalla, Avan R."
~person:"Ross, William T."
~subject:"Comfort finding"
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Brands as personal narratives : learning from user-YouTube-brand interactions
Sashittal, Hemant Chaitanya
;
Jassawalla, Avan R.
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 657-670
Persistent link: https://www.econbiz.de/10012792878
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