//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of brand management : an international journal"
~person:"Kaufmann, Hans Rüdiger"
~subject:"Firmenimage"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Firmenimage
Markenimage
Beziehungsmarketing
2
Brand management
2
Markenführung
2
Relationship marketing
2
Brand
1
Brand equity
1
Brand image
1
Brand loyalty
1
CBBE
1
Consumer behaviour
1
Emotion
1
Gender
1
Geschlecht
1
Human dimension
1
Konsumentenverhalten
1
Luxury goods
1
Luxury/convenience brand
1
Luxusgüter
1
Markenartikel
1
Perceived quality
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
Conference paper
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Kaufmann, Hans Rüdiger
Balmer, John M. T.
8
Merrilees, Bill
6
Johnson, Lester W.
5
Keller, Kevin Lane
5
Miller, Dale
5
Abratt, Russell
4
Burghausen, Mario
4
Phau, Ian
4
Powell, Shaun M.
4
Urde, Mats
4
Valette-Florence, Pierre
4
Barnier, Virginie de
3
Biedenbach, Galina
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gil Saura, Irene
3
Golob, Urša
3
Greyser, Stephen A.
3
Gunasti, Kunter
3
Heine, Klaus
3
Jassawalla, Avan R.
3
Kulczynski, Alicia
3
Machado, Joana César
3
Melewar, T. C.
3
Mirzaei, Abas
3
Pecot, Fabien
3
Podnar, Klement
3
Sashittal, Hemant Chaitanya
3
Wiedmann, Klaus-Peter
3
Bang, Nguyen
2
Bartels, Jos
2
Baxter, Stacey M.
2
Burmann, Christoph
2
Casidy, Riza
2
Confente, Ilenia
2
Felix, Reto
2
Grace, Debra
2
Grappi, Silvia
2
Gray, David
2
Grohmann, Bianca
2
more ...
less ...
Published in...
All
The journal of brand management : an international journal
Baltic journal of management
1
Cogent business & management
1
EuroMed journal of business
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of automotive technology and management : IJATM
1
International journal of business performance management
1
Journal of business research : JBR
1
Journal of promotion management : JPM
1
Qualitative market research : an international journal
1
The journal of product & brand management
1
World review of entrepreneurship, management and sustainable development
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The human dimension of a brand influences brand equity : an empirical examination in the context of a luxury and a convenience brand
Brunetti, Federico
;
Confente, Ilenia
;
Kaufmann, Hans …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 634-645
Persistent link: https://www.econbiz.de/10012120862
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->