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~isPartOf:"The journal of brand management : an international journal"
~person:"Loureiro, Sandra Maria Correia"
~person:"Rahman, Zillur"
~subject:"Brand image"
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The journal of brand management : an international journal
The journal of product & brand management
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Journal of retailing and consumer services
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Managing globalization : new business models, strategies and innovation
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The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy
;
Rahman, Zillur
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
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