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~isPartOf:"The journal of brand management : an international journal"
~person:"Luo, Shanshan"
~subject:"India"
~subject:"Relationship marketing"
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A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
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