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~isPartOf:"The journal of brand management : an international journal"
~person:"Merchant, Altaf"
~type:"article"
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Merchant, Altaf
Burghausen, Mario
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Balmer, John M. T.
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Pecot, Fabien
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The journal of brand management : an international journal
Journal of business research : JBR
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International journal of advertising : the quarterly review of marketing communications
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The journal of product & brand management
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Brand heritage across cultures : U.S.A., France and South Korea
Pecot, Fabien
;
Rose, Gregory
;
Merchant, Altaf
;
Choi, Sunmee
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 49-60
Persistent link: https://www.econbiz.de/10013493085
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