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~isPartOf:"The journal of brand management : an international journal"
~person:"Orth, Ulrich R."
~subject:"Arbeitszufriedenheit"
~subject:"Corporate culture"
~subject:"Cultural identity"
~subject:"Entrepreneurs"
~subject:"Konsumentenverhalten"
~subject:"Organizational behaviour"
~subject:"Organizational psychology"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Aufsatzsammlung"
~type_genre:"Biografie"
~type_genre:"Graue Literatur"
~type_genre:"Thesis"
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The journal of brand management : an international journal
European journal of marketing : EJM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of current issues and research in advertising : JCIRA
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Nostalgic brands as mood boosters
Orth, Ulrich R.
;
Gal, Steffi
- In:
The journal of brand management : an international journal
19
(
2011/12
)
8
,
pp. 666-679
Persistent link: https://www.econbiz.de/10009576044
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