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~isPartOf:"The journal of brand management : an international journal"
~person:"Siano, Alfonso"
~person:"Stephen, Andrew T."
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Siano, Alfonso
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The journal of brand management : an international journal
Journal of marketing
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Faculty & research / Insead : working paper series
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Saïd Business School WP
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Italian journal of marketing : ITJM
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Corporate communications : an international journal
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E-marketing in developed and developing countries : emerging practices
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of destination marketing & management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing research
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Saïd Business School WP 2015-19
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The Routledge companion to strategic marketing
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Exploring the role of online consumer empowerment in reputation building : research questions hypotheses
Siano, Alfonso
;
Vollero, Agostino
;
Palazzo, Maria
- In:
The journal of brand management : an international journal
19
(
2011/12
)
1
,
pp. 57-71
Persistent link: https://www.econbiz.de/10009373375
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