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~isPartOf:"The journal of brand management : an international journal"
~subject:"Advertising effects"
~subject:"Gender"
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Advertising effects
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The journal of brand management : an international journal
Journal of marketing communications
11
Journal of business research : JBR
10
Journal of advertising : official publication of the American Academy of Advertising
9
International journal of advertising : the quarterly review of marketing communications
8
Journal of retailing and consumer services
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International journal of advertising : the review of marketing communications
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Marketing : ZFP ; journal of research and management
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Journal of advertising research
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Journal of promotion management : JPM
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Marketing letters : a journal of research in marketing
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Psychology & marketing
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Asia Pacific journal of marketing and logistics
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International advertising and communication : current insights and empirical findings
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Journal of marketing research : JMR
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Young consumers : insight and ideas for responsible marketers
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European journal of marketing
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Gender in management : an international journal
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Health marketing quarterly
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of technology marketing : IJTMkt
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Journal of business ethics : JBE
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Journal of consumer marketing
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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Journal of international consumer marketing
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Journal of retailing
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Personnel psychology : a journal of applied research
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The IUP journal of marketing management : IJMM
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations : a replication and extension
Felix, Reto
;
Borges, Adilson
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 579-593
Persistent link: https://www.econbiz.de/10010462631
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2
Impact of gender on perceptual fit evaluation for prestige brands
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of brand management : an international journal
17
(
2009/10
)
5
,
pp. 354-367
Persistent link: https://www.econbiz.de/10003971189
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