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~isPartOf:"The journal of brand management : an international journal"
~subject:"Bibliometrics"
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The journal of brand management : an international journal
Journal of business research : JBR
9
Journal of the Academy of Marketing Science
9
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Review of marketing research
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Journal of strategic marketing
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Journal of historical research in marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing i menedžment innovacij : m&mi
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Advertising in new formats and media : current research and implications for marketers
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Asia Pacific journal of management
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Australasian marketing journal
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
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Chinese management studies : CMS
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Cogent business & management
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Contemplating corporate marketing, identity and communication
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Contemporary trends in innovative marketing strategies
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Corporate communications : an international journal
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Digital innovations, business and society in Africa : new frontiers and a shared strategic vision
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Digital marketing strategies and models for competitive business
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ERIM report series research in management
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ESCP Europe working paper
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European business review : EBR ; the official journal of the International Management Centres, Europe
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Brand activism as a marketing strategy : an integrative framework and research agenda
Pimentel, Pedro Chapaval
;
Suter, Mariana Bassi
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014511532
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2
Evolution of luxury marketing landscape : a bibliometric analysis and future directions
Rathi, Rubal
;
Garg, Ruchi
;
Kataria, Aakanksha
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 241-257
Persistent link: https://www.econbiz.de/10013270417
Saved in:
3
The progression of brand orientation literature in twenty years : a systematic literature review
Anees-ur-Rehman, Muhammad
;
Wong, Ho Yin
;
Hossain, Mokter
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 612-630
Persistent link: https://www.econbiz.de/10011625229
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