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~isPartOf:"The journal of brand management : an international journal"
~subject:"Brand image"
~subject:"Web 2.0 technologies"
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Brand image
Web 2.0 technologies
Internet marketing
38
Online-Marketing
38
Brand management
37
Markenführung
37
Social Web
32
Social web
32
Consumer behaviour
30
Konsumentenverhalten
30
Markenimage
22
Brand
16
Markenartikel
15
Beziehungsmarketing
14
Relationship marketing
14
Social media
10
Advertising effects
7
Werbewirkung
7
Customer integration
6
Kundenintegration
6
social media
6
Advertising
4
Fashion
4
Mode
4
Werbung
4
Brand loyalty
3
Facebook
3
Luxury goods
3
Luxusgüter
3
Markentreue
3
Marketing management
3
Marketingmanagement
3
Viral marketing
3
Virales Marketing
3
Brand activism
2
Brand engagement
2
Consumer engagement
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Customer brand engagement
2
Engagement
2
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Ajitha, Soundararaj
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Almazyad, Fadi
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Anagrostopoulos, Christos
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Azar, Salim L.
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Büttner, Marion
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1
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1
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1
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1
Guzman, Francisco
1
Hur, Songyee
1
Jai, Tunmin Catherine
1
Jassawalla, Avan R.
1
Johnson, Lester W.
1
Kamboj, Shampy
1
Kasilingam, Dharun
1
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Long Hoang Le
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The journal of brand management : an international journal
Journal of business research : JBR
53
International journal of internet marketing and advertising : IJIMA
38
The journal of product & brand management
32
Journal of retailing and consumer services
26
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Journal of marketing communications
18
Cogent business & management
15
Journal of promotion management : innovations in planning and applied research
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Marketing intelligence & planning
14
Tourism management : research, policies, practice
14
International journal of advertising : the review of marketing communications
12
Journal of promotion management : JPM
11
Tourism management perspectives : TMP
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of marketing management : MM
10
International journal of advertising : the quarterly review of marketing communications
9
International journal of electronic marketing and retailing : IJEMR
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
International journal of technology marketing : IJTMkt
9
Journal of advertising research
9
Journal of internet commerce
9
Business horizons
8
Journal of strategic marketing
8
SpringerLink / Bücher
8
Asia Pacific journal of marketing and logistics
7
International journal of hospitality management
7
Journal of fashion marketing and management
7
Psychology & marketing
7
European journal of marketing : EJM
6
Global business review
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
International journal of e-business research : an official publication of the Information Resources Management Association
6
International journal of sports marketing & sponsorship
6
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
6
Journal of electronic commerce research : JECR
6
Young consumers : insight and ideas for responsible marketers
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of consumer studies
5
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ECONIS (ZBW)
23
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1
Transforming a social media influencer's influential power to followers' word of mouth and purchase intention : the role of brand attachment, brand credibility, and parasocial rela...
Chen, Ching-fu
;
Lu, Hsiao-Han
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 415-429
Persistent link: https://www.econbiz.de/10014583661
Saved in:
2
Green or social? : an analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude
Sander, Frauke
;
Föhl, Ulrich
;
Walter, Nadine
;
Demmer, Vera
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 429-445
Persistent link: https://www.econbiz.de/10012550332
Saved in:
3
Social media activism for resurrecting deleted brands : the role of consumers' psychological reactance
Almazyad, Fadi
;
Shah, Purvi
;
Loiacono, Eleanor T.
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 367-380
Persistent link: https://www.econbiz.de/10014326930
Saved in:
4
Don't make ads, make TikTok's : media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent
Flecha Ortiz, Jose A.
;
Santos Corrada, María De Los M.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 535-549
Persistent link: https://www.econbiz.de/10014447397
Saved in:
5
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
6
Storytelling in advertisements : understanding the effect of humor and drama on the attitude toward brands
Kasilingam, Dharun
;
Ajitha, Soundararaj
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 341-362
Persistent link: https://www.econbiz.de/10013270437
Saved in:
7
The effects of cultural distance on online brand popularity
Kim, Moon-Yong
;
Moon, Sangkil
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 302-324
Persistent link: https://www.econbiz.de/10012550282
Saved in:
8
Social media brand posts and customer engagement
Wang, Zhan
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 685-699
Persistent link: https://www.econbiz.de/10012792887
Saved in:
9
Social media brand engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno
;
Langaro, Daniela
;
Fernandes, Teresa
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
Saved in:
10
The personal influence of Instagram bloggers on consumer-brand interactions : brands as tribal artifacts
Sashittal, Hemant Chaitanya
;
Jassawalla, Avan R.
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 679-690
Persistent link: https://www.econbiz.de/10012304073
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