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~isPartOf:"The journal of brand management : an international journal"
~subject:"Brand management"
~subject:"Markenführung"
~subject:"Marketing"
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Brand management
Markenführung
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Nonprofit marketing
3
Nonprofit-Marketing
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Nonprofit-Organisation
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Großbritannien
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Dolnicar, Sara
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The journal of brand management : an international journal
Journal of marketing for higher education
10
Journal of nonprofit & public sector marketing
9
International review on public and non-profit marketing
5
International journal of nonprofit and voluntary sector marketing
4
Nonprofit and voluntary sector quarterly
4
Hamburger Schriften zur Marketingforschung
3
Hochschulmarketing - Herausforderung und Erfolgskaktoren im Wettbewerb : Dokumentation der Tagung vom 15. Januar 2007
3
Springer eBook Collection
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The Routledge companion to contemporary brand management
3
Dienstleistungsmarken : Forum Dienstleistungsmanagement
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European journal of marketing : EJM
2
Europäische Hochschulschriften / 5
2
Forum Marketing & Management : Probleme, Konzepte, Lösungen
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Freiburger betriebswirtschaftliche Diskussionsbeiträge
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Hochschulmarketing
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Human resource management in the nonprofit sector : passion, purpose and professionalism
2
Journal of business research : JBR
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Journal of marketing communications
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Routledge studies in marketing
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Schriften zu Marketing und Management
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SpringerLink / Bücher
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Zeszyty naukowe
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AFP/Wiley fund development series
1
Arbeitspapier / HHL, Leipzig Graduate School of Management
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Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Arts marketing : an international journal ; AM
1
Australasian marketing journal
1
Beck-Wirtschaftsberater im dtv
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Beiträge zum Produkt-Marketing
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Berichte aus dem Lehrstuhl für Betriebswirtschaftslehre, insb. Marketing : Forschungsbericht
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Berichte aus der Betriebswirtschaft
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Betriebswirtschaftlicher Wandel in Deutschland : Festschrift für Horst-Günter Ptak
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Business analyst : a refereed journal of Shri Ram College of Commerce
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Contemporary research in e-branding
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Cowles Foundation discussion paper
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DUV / Wirtschaftswissenschaft
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Die internationale Hochschule : ein Handbuch für Politik und Praxis
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Dtv / Beck-Wirtschaftsberater im dtv
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Exploring brand purpose dimensions for non-profit organizations
Mirzaei, Abas
;
Webster, Cynthia M.
;
Siuki, Helen
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 186-198
Persistent link: https://www.econbiz.de/10012487239
Saved in:
2
Competition or collaboration? : the effect of non-profit brand image on volunteer recruitment strategy
Randle, Melanie
;
Leisch, Friedrich
;
Dolnicar, Sara
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 689-704
Persistent link: https://www.econbiz.de/10010197486
Saved in:
3
Exploring rationales for branding a university : should we be seeking to measure branding in UK universities?
Chapleo, Chris
- In:
The journal of brand management : an international journal
18
(
2010/11
)
6
,
pp. 411-422
Persistent link: https://www.econbiz.de/10009127892
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