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~isPartOf:"The journal of brand management : an international journal"
~subject:"Celebrity-Werbung"
~subject:"Gender"
~type:"article"
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The journal of brand management : an international journal
Gender in management : an international journal
3
Journal of business research : JBR
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Electronic commerce research
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Journal of business ethics : JBE
2
Journal of business ethics : JOBE
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of current issues and research in advertising : JCIRA
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Journal of global information management : an official publication of the Information Resources Management Association
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Journal of population economics : international research on the economics of population, household, and human resources
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Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations : a replication and extension
Felix, Reto
;
Borges, Adilson
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 579-593
Persistent link: https://www.econbiz.de/10010462631
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2
Impact of gender on perceptual fit evaluation for prestige brands
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of brand management : an international journal
17
(
2009/10
)
5
,
pp. 354-367
Persistent link: https://www.econbiz.de/10003971189
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