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~isPartOf:"The journal of brand management : an international journal"
~subject:"Football"
~subject:"Konsumentenverhalten"
~subject:"Strategische Allianz"
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Football
Konsumentenverhalten
Strategische Allianz
Marketing cooperation
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Marketingkooperation
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Brand management
7
Markenführung
7
Consumer goods industry
6
Konsumgüterindustrie
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co-branding
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Cause-Related Marketing
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Cause-related marketing
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Baxter, Stacey M.
2
Ilicic, Jasmina
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Albert, Noel
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Ambroise, Laure
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Forsythe, Sandra
1
Gabrielli, Veronica
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Kulczynski, Alicia
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Kwon, Wi-suk
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Myers, Beth
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The journal of brand management : an international journal
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
4
Arbeitsbericht / Institut für Agrarpolitik und Marktforschung der Justus-Liebig-Universität Giessen
2
Schriften zur Rundfunkökonomie
2
Schriften zur Wirtschaftstheorie und Wirtschaftspolitik
2
Sport und Medien : Rundfunkfreiheit, Wettbewerb und wirtschaftliche Verwertungsinteressen
2
Sportökonomie
2
The journal of product & brand management
2
Working paper / International University in Germany, School of Business Administration
2
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Berichte aus der Betriebswirtschaft
1
Cogent business & management
1
Das Sportereignis : ökonomische und rechtliche Fragen der Sportübertragungsrechte
1
Die Ökonomie des Sports in den Medien
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Dienstleistungsnetzwerke
1
Diskussionsbeiträge zur Wirtschaftspolitik
1
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
1
ERIM report series research in management
1
Essays on interfirm and intrafirm brand combinations
1
European journal of marketing
1
European research studies
1
Europäische Hochschulschriften / 5
1
Forum Produkt- und Produktionsmanagement
1
Freiberger Arbeitspapiere
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Marktorientiertes Management
1
Gabler-Edition Wissenschaft
1
Hamburger Schriften zur Marketingforschung
1
Hauptgutachten der Monopolkommission
1
Health marketing quarterly
1
Huckepackfinanzierung des Sports : Sportsponsoring unter der Lupe ; [Frankfurter Sitzung des Arbeitskreises Sportökonomie ...]
1
Institutional change in agriculture and natural resources
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
International marketing ; Vol. V
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
5
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1
Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10012060040
Saved in:
2
Three's company : investigating cognitive and sentiment unit imbalance in co-branding partnerships
Baxter, Stacey M.
;
Ilicic, Jasmina
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 281-298
Persistent link: https://www.econbiz.de/10011339303
Saved in:
3
From endorsement to celebrity co-branding : personality transfer
Ambroise, Laure
;
Pantin-Sohier, Gaëlle
; …
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 273-285
Persistent link: https://www.econbiz.de/10010362940
Saved in:
4
For-profit or non-profit brands : which are more effective in a cause-related marketing programme?
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 218-231
Persistent link: https://www.econbiz.de/10009703660
Saved in:
5
Creating successful cause-brand alliances : the role of cause involvement, perceived brand motivations and cause-brand alliance attitude
Myers, Beth
;
Kwon, Wi-suk
;
Forsythe, Sandra
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 205-217
Persistent link: https://www.econbiz.de/10009703667
Saved in:
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