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~isPartOf:"The journal of brand management : an international journal"
~subject:"Gender"
~subject:"Messung"
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The journal of brand management : an international journal
Gender in management : an international journal
3
Journal of business and psychology
3
Journal of business research : JBR
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Marketing : ZFP ; journal of research and management
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European journal of marketing : EJM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of selection and assessment
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Journal of business ethics : JBE
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Journal of business ethics : JOBE
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of economic behavior & organization : JEBO
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The IUP journal of marketing management : IJMM
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Young consumers : insight and ideas for responsible marketers
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AEA papers and proceedings
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Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
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Arab economic and business journal
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British journal of management : BJM
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Consumer perception of product risks and benefits
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Corporate social responsibility and environmental management
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Die Betriebswirtschaft : DBW
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Entwicklungen im Wuppertaler Generic-Management-Konzept
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European journal of innovation management : EJIM
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European management journal
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Expert journal of marketing
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Health marketing quarterly
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Human resource development quarterly
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Innovation, technology, and market ecosystems : managing industrial growth in emerging markets
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International business and economics research journal
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International journal of entrepreneurial behavior & research
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International journal of entrepreneurial behaviour & research
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International journal of hospitality management
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International journal of intelligent enterprise
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International journal of sport management and marketing : IJSMM
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International journal of technology marketing : IJTMkt
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Journal of advertising : official publication of the American Academy of Advertising
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Measuring consumer design perceptions for digital divices : a multi-dimensional scale
Mishra, Abhishek
;
Dash, Satyabhushan
;
Malhotra, Naresh K.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 603-630
Persistent link: https://www.econbiz.de/10011392992
Saved in:
2
Impact of gender on perceptual fit evaluation for prestige brands
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of brand management : an international journal
17
(
2009/10
)
5
,
pp. 354-367
Persistent link: https://www.econbiz.de/10003971189
Saved in:
3
Measuring perceived brand luxury : an evaluation of the BLI scale
Christodoulides, George
;
Michaelidou, Nina
;
Li, Ching Hsing
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 395-405
Persistent link: https://www.econbiz.de/10003847296
Saved in:
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