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~isPartOf:"The journal of brand management : an international journal"
~subject:"Internet marketing"
~subject:"United States"
~type_genre:"Festschrift"
~type_genre:"Handbuch"
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The journal of brand management : an international journal
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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mitp Business
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Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
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