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~isPartOf:"The journal of brand management : an international journal"
~subject:"Social media"
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The journal of brand management : an international journal
Journal of business research : JBR
35
Journal of retailing and consumer services
20
Industrial marketing management : the international journal for industrial and high-tech firms
18
The journal of product & brand management
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Business horizons
10
Journal of the Academy of Marketing Science
7
The journal of services marketing
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of fashion marketing and management
6
Technological forecasting & social change : an international journal
6
Tourism management : research, policies, practice
6
Asia Pacific journal of marketing and logistics
5
European journal of marketing
5
Marketing intelligence & planning
5
International journal of contemporary hospitality management
4
The journal of consumer marketing
4
Corporate communications : an international journal
3
Electronic markets : the international journal on networked business
3
European journal of marketing : EJM
3
International journal of hospitality management
3
International journal of sports marketing & sponsorship
3
Journal of marketing communications
3
Journal of marketing for higher education
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of service management
3
Qualitative market research : an international journal
3
Sport management review
3
The journal of business & industrial marketing
3
Australasian marketing journal
2
Electronic markets : EM ; the international journal of electronic commerce and business media
2
European management journal
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of communication management : an international journal
2
Journal of customer behaviour
2
Journal of electronic commerce research : JECR
2
Journal of global marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
7
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1
The impact of consumer personality and social network position on brand community engagement
Akdevelioglu, Duygu
;
Kara, Selcan
;
Perotti, Victor
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 235-250
Persistent link: https://www.econbiz.de/10014583569
Saved in:
2
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
3
Social media brand posts and customer engagement
Wang, Zhan
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 685-699
Persistent link: https://www.econbiz.de/10012792887
Saved in:
4
Company versus consumer performance : does brand community identification foster brand loyalty and the consumer's personal brand?
Confente, Ilenia
;
Kucharska, Wioleta
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 8-31
Persistent link: https://www.econbiz.de/10012433568
Saved in:
5
The levers of engagement : an exploration of governance in an online brand community
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 240-254
Persistent link: https://www.econbiz.de/10012060065
Saved in:
6
Brand-brand relational moments
Ramadan, Zahy B.
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 705-716
Persistent link: https://www.econbiz.de/10012120871
Saved in:
7
Go with the flow : engineering flow experiences for customer engagement value creation in branded social media environments
Carlson, Jamie
;
De Vries, Natalie Jane
;
Rahman, Mohammad M.
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 334-348
Persistent link: https://www.econbiz.de/10011753359
Saved in:
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