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~isPartOf:"The journal of brand management : an international journal"
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The journal of brand management : an international journal
KAIST College of Business Working Paper Series
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The effects of cultural distance on online brand popularity
Kim, Moon-Yong
;
Moon, Sangkil
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 302-324
Persistent link: https://www.econbiz.de/10012550282
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