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~isPartOf:"The journal of brand management : an international journal"
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The journal of brand management : an international journal
Journal of business research : JBR
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International journal of hospitality management
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Tijdschrift voor marketing : maandblad van het Nederlands Instituut voor Marketing
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Understanding marketing : a European casebook
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Consumer brand relationships : meaning, measuring, managing
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ERIM Report Series Research in Management
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ERIM report series research in management
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Erfolg durch Dienen? : Beiträge zur wertsteigernden Führung von Dienstleistungsunternehmen
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Personnel review : a professional journal reporting new developments in research, theory and practice of personel management
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Psychology & marketing
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Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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Human values as added value(s) in consumer brand congruence : a comparison with traits and functional requirements
Voorn, R. J. J.
;
Veen, Gerrita van der
;
Rompay, Thomas …
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 48-59
Persistent link: https://www.econbiz.de/10012433572
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