//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of brand management : an international journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand development"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand
1
Brand image
1
Brand management
1
China
1
Consumer behaviour
1
Cultural heritage
1
Cultural identity
1
Konsumentenverhalten
1
Kulturelle Identität
1
Kulturgüter
1
Luxury goods
1
Luxusgüter
1
Markenartikel
1
Markenführung
1
Markenimage
1
brand cultural
1
brand development
1
case study
1
cultural heritage brand
1
luxury
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Borgerson, Janet
1
Schroeder, Jonathan E.
1
Wu, Zhiyan
1
Published in...
All
The journal of brand management : an international journal
Centrul de training - Training Center Journal
2
Journal of Consumer Marketing
2
Journal of Product & Brand Management
2
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
2
SEA - Practical Application of Science
2
Sport management review
2
Annals of marketing-mba
1
Asia Pacific Journal of Marketing and Logistics
1
Baltic Journal of Economic Studies
1
Business history
1
Business horizons
1
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
International journal of entrepreneurship and innovation management
1
Journal of Fashion Marketing and Management
1
Journal of business research : JBR
1
Journal of fashion marketing and management
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
1
Public administration issues
1
Sport Management Review
1
Sport, Business and Management: An International Journal
1
Thunderbird international business review
1
Total quality management & business excellence
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A brand culture apporach to Chinese cultural heritge brands
Schroeder, Jonathan E.
;
Borgerson, Janet
;
Wu, Zhiyan
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 261-279
Persistent link: https://www.econbiz.de/10011349976
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->