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~isPartOf:"The journal of brand management : an international journal"
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The journal of brand management : an international journal
Journal of business research : JBR
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European Journal of Marketing
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"Pink is for girls, blue is for boys" exploring
brand
gender
identity in children's clothing, a post-evaluation of British retailer John Lewis
Nash, Jill
;
Sidhu, Cindy
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 381-397
Persistent link: https://www.econbiz.de/10014372584
Saved in:
2
Brand logo and
brand
gender
: examining the effects of natural logo designs and color on
brand
gender
perceptions and affect
Machado, Joana César
;
Fonseca, Beatriz
;
Martins, Carla …
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 152-170
Persistent link: https://www.econbiz.de/10012487230
Saved in:
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