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~isPartOf:"The journal of brand management : an international journal"
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The journal of brand management : an international journal
Logistics research
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International Journal of Logistics Economics and Globalisation
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Folia Oeconomica Stetinensia
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International Journal of Agricultural Resources, Governance and Ecology
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Journal of retailing and consumer services
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Marken- und Produktmanagement
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Omega : the international journal of management science
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Research bulletin / The Institute of Cost Accountants of India
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Schriftenreihe Logistik der Technischen Universität Berlin
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The journal of product & brand management
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2012 International European Forum, February 13-17, 2012, Innsbruck-Igls, Austria
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Academy of Management journal : AMJ
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Active Citizenship by Knowledge Management & Innovation: Proceedings of the Management, Knowledge and Learning International Conference 2013
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Africa journal of management
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Amfiteatru Economic Journal
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Amfiteatru economic : an economic and business research periodical
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Benchmarking : an international journal ; BIJ
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Business Logistics in Modern Management
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Business Strategy and the Environment
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
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China-focused cases : selected winners of the CEIBS global case contest
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Ethnische Zielgruppen: ein ungenutztes Potenzial : Bericht der GfK-Tagung vom 5. Juli 2013 im Nürnberg Convention Center NCC Ost ; [GfK-Tagung 2013]
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Practices of brand extensions and how consumers respond to FMCG giants' greening attempts
Hesse, Andreas
;
Bündgen, Karolin
;
Claren, Saskia
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 520-537
Persistent link: https://www.econbiz.de/10013463714
Saved in:
2
Brands using historical references : a consumers' perspective
Pecot, Fabien
;
Barnier, Virginie de
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 171-184
Persistent link: https://www.econbiz.de/10011891320
Saved in:
3
Marketing strategy decisions for brand extension success
Athanasopoulou, Pinelopi
;
Giovanis, Apostolos N.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
6
,
pp. 487-514
Persistent link: https://www.econbiz.de/10011349956
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