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~isPartOf:"The journal of brand management : an international journal"
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Brand management
76
Markenführung
76
Consumer behaviour
53
Konsumentenverhalten
53
Brand image
45
Markenimage
45
Internet marketing
38
Online-Marketing
38
Social Web
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Social web
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Markenartikel
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International marketing
25
Internationales Marketing
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Advertising effects
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Beziehungsmarketing
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Relationship marketing
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Werbung
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Marketing management
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Marketingmanagement
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Luxury goods
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social media
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Fashion
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Corporate Social Responsibility
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Corporate social responsibility
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Brand equity
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Brand extension
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The journal of brand management : an international journal
Journal of business research : JBR
596
Journal of advertising research
470
Journal of advertising : official publication of the American Academy of Advertising
282
International journal of advertising : the quarterly review of marketing communications
273
International journal of advertising : the review of marketing communications
262
Journal of marketing communications
262
SpringerLink / Bücher
262
Journal of retailing and consumer services
243
International journal of internet marketing and advertising : IJIMA
218
Journal of advertising
194
Psychology & marketing
176
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
169
Journal of global marketing
166
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
153
Management science : journal of the Institute for Operations Research and the Management Sciences
152
International marketing review
150
Journal of promotion management : JPM
150
Journal of marketing
143
European journal of marketing : EJM
136
Journal of international marketing
132
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
126
Industrial marketing management : the international journal for industrial and high-tech firms
125
Journal of marketing research : JMR
121
Journal of promotion management : innovations in planning and applied research
119
Springer eBook Collection
119
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
112
International journal of hospitality management
110
NBER working paper series
95
Information systems research : ISR
93
Tourism management : research, policies, practice
93
European journal of operational research : EJOR
92
International journal of electronic marketing and retailing : IJEMR
92
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Business horizons
89
Journal of international consumer marketing
88
Young consumers : insight and ideas for responsible marketers
88
The journal of product & brand management
86
Journal of marketing management : MM
85
Marketing intelligence & planning
85
Technological forecasting & social change : an international journal
85
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ECONIS (ZBW)
82
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1
User experiences with 360 brand videos : device experiences, presence, and creativity driving brand engagement
Butcher, Luke
;
Sung, Billy
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 401-414
Persistent link: https://www.econbiz.de/10014583657
Saved in:
2
Green or social? : an analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude
Sander, Frauke
;
Föhl, Ulrich
;
Walter, Nadine
;
Demmer, Vera
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 429-445
Persistent link: https://www.econbiz.de/10012550332
Saved in:
3
The influence of marketing communications agencies on activist brands' moral competency development and ability to engage in authentic brand activism : Wieden+Kennedy "Just Does It...
Rohmanue, Abdul
;
Jacobi, Erik S.
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 126-139
Persistent link: https://www.econbiz.de/10014511512
Saved in:
4
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
5
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
Saved in:
6
Transforming a social media influencer's influential power to followers' word of mouth and purchase intention : the role of brand attachment, brand credibility, and parasocial rela...
Chen, Ching-fu
;
Lu, Hsiao-Han
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 415-429
Persistent link: https://www.econbiz.de/10014583661
Saved in:
7
Corporate social and environmental responsibility advertising : advertising effectiveness as a function of viewing context
Pyle, Emily
;
Furnham, Adrian
;
McClelland, Alastair
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 301-310
Persistent link: https://www.econbiz.de/10013270433
Saved in:
8
Storytelling in advertisements : understanding the effect of humor and drama on the attitude toward brands
Kasilingam, Dharun
;
Ajitha, Soundararaj
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 341-362
Persistent link: https://www.econbiz.de/10013270437
Saved in:
9
Social media activism for resurrecting deleted brands : the role of consumers' psychological reactance
Almazyad, Fadi
;
Shah, Purvi
;
Loiacono, Eleanor T.
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 367-380
Persistent link: https://www.econbiz.de/10014326930
Saved in:
10
Don't make ads, make TikTok's : media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent
Flecha Ortiz, Jose A.
;
Santos Corrada, María De Los M.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 535-549
Persistent link: https://www.econbiz.de/10014447397
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