//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of brand management : an international journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"advertising appeals"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising appeals
1
Advertising effects
1
Brand
1
Brand experience
1
Brand image
1
Brand management
1
Construal level theory
1
Consumer behaviour
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Markenimage
1
Psychological distance
1
Psychology of advertising
1
Werbepsychologie
1
Werbewirkung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Kim, Dong Hoo
1
Song, Doori
1
Published in...
All
The journal of brand management : an international journal
Journal of business research : JBR
4
International Journal of Management and Marketing Research
2
Journal of consumer marketing
2
Journal of promotion management : JPM
2
Marketing intelligence & planning
2
Business strategy and the environment
1
European Sport management quarterly : ESMQ
1
Global business and organizational excellence : GBOE
1
Global business review
1
International Journal of Innovation in the Digital Economy (IJIDE)
1
International journal of advertising : the review of marketing communications
1
International journal of bank marketing
1
International journal of hospitality management
1
International journal of innovation & sustainable development : IJISD
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Inventi impact: retailing & consumer services
1
Journal of Business Research
1
Journal of customer behaviour
1
Journal of financial services marketing : JFSM
1
Journal of historical research in marketing
1
Journal of internet commerce
1
Journal of marketing and consumer behaviour in emerging markets
1
Journal of marketing communications
1
Journal of promotion management : innovations in planning and applied research
1
Journal of travel and tourism marketing
1
Journal of vacation marketing : an international journal
1
LogForum : elektroniczne czasopismo naukowe z dziedziny logistyki
1
Middle East journal of management : MEJM
1
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
1
Paradigm : the journal of Institute of Management Technology
1
Psychology & marketing
1
Research in world economy
1
Young consumers : insight and ideas for responsible marketers
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Can brand experience shorten consumers' psychological distance toward the brand? : the effect of brand experience on consumers' construal level
Kim, Dong Hoo
;
Song, Doori
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 255-267
Persistent link: https://www.econbiz.de/10012060067
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->