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~isPartOf:"The journal of brand management : an international journal"
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The journal of brand management : an international journal
Journal of Product & Brand Management
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Economics Papers from University Paris Dauphine
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European Journal of Marketing
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21st European Regional Conference of the International Telecommunications Society (ITS): "Telecommunications at New Crossroads: Changing Value Configurations, User Roles, and Regulation", Copenhagen, Denmark, 13th-15th September 2010
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21st European Regional ITS Conference, Copenhagen 2010: Telecommunications at new crossroads - Changing value configurations, user roles, and regulation
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24th European Regional Conference of the International Telecommunications Society (ITS): "Technology, Investment and Uncertainty", Florence, Italy, 20th-23rd October, 2013
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24th European Regional ITS Conference, Florence 2013
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European Journal of Management and Business Economics (EJM&BE)
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Financial ecosystem and strategy in the digital era : global approaches and new opportunities
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Getting what you're worth : implications that affect firm value in a brand acquisition
Fine, Monica B.
;
Gleason, Kimberly
;
Budeva, Desi
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 70-96
Persistent link: https://www.econbiz.de/10011565284
Saved in:
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A case for brands as assets : acquired and internally developed
Sinclair, Roger Neville
;
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
21
(
2014
)
4
,
pp. 286-302
Persistent link: https://www.econbiz.de/10010362938
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