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~isPartOf:"The journal of brand management : an international journal"
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Bibliometrics
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Brand management
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Du, Mei
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Ren, Shengce
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The journal of brand management : an international journal
International journal of production research
45
Journal of business research : JBR
43
European journal of operational research : EJOR
31
International journal of production economics
30
Technological forecasting & social change : an international journal
25
Management review quarterly
22
Management review quarterly : systematic literature reviews, meta-analyses, and replication studies
19
Journal of family business strategy
16
Industrial marketing management : the international journal for industrial and high-tech firms
15
International Journal of Operations & Production Management
14
International journal of contemporary hospitality management
13
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
13
MPRA Paper
13
Transportation research / E : an international journal
13
International journal of logistics : research and applications
12
International journal of project management : the journal of The International Project Management Association
12
Journal of business ethics : JOBE
12
Total quality management & business excellence
12
Transport reviews : a transnational transdisciplinary journal
12
Business & Information Systems Engineering
11
European management journal
11
International journal of hospitality management
11
Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)
11
The journal of strategic information systems : incorporating International Information Systems
11
The marketing review
11
International business review : the official journal of the European International Business Academy
10
Journal of accounting education
10
Journal of industrial engineering and management : JIEM
10
Electronic markets : EM ; the international journal of electronic commerce and business media
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of productivity and quality management : IJPQM
9
Journal of Business Ethics
9
Journal of Industrial Engineering and Management (JIEM)
9
Journal of purchasing and supply management
9
Logistics
9
Management research review
9
Cogent business & management
8
International Journal of Physical Distribution & Logistics Management
8
The journal of business & industrial marketing
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1
Beware, an underdog may bite : literature review and brand management framework in the context of underdog brands
Schmidt, Holger J.
;
Steenkamp, Pieter
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 85-110
Persistent link: https://www.econbiz.de/10013170524
Saved in:
2
Brand activism as a marketing strategy : an integrative framework and research agenda
Pimentel, Pedro Chapaval
;
Suter, Mariana Bassi
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014511532
Saved in:
3
Strategic trademark management : a systematic literature review and prospects for future research
Cao, Yougen
;
Ren, Shengce
;
Du, Mei
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 435-453
Persistent link: https://www.econbiz.de/10013391006
Saved in:
4
Internal branding : conceptualization from a literature review and opportunities for future research
Barros-Arrieta, David
;
García-Cali, Ernesto
- In:
The journal of brand management : an international journal
28
(
2021
)
2
,
pp. 133-151
Persistent link: https://www.econbiz.de/10012487209
Saved in:
5
Branding in the public sector : a systematic literature review and directions for future research
Leijerholt, Ulrika
;
Biedenbach, Galina
;
Hultén, Peter
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 126-140
Persistent link: https://www.econbiz.de/10012060053
Saved in:
6
Antecedents and consequences of participation in brand communities : a literature review
Hook, Margurite
;
Baxter, Stacey
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 277-292
Persistent link: https://www.econbiz.de/10011884973
Saved in:
7
20 Years of brand personality : a bibliometric review and research agenda
Radler, Viktoria Maria
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 370-383
Persistent link: https://www.econbiz.de/10011885060
Saved in:
8
Sonic branding : a consumer-oriented literature review
Gustafsson, Clara
- In:
The journal of brand management : an international journal
22
(
2015
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10011288626
Saved in:
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