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~isPartOf:"The journal of business & industrial marketing"
~language:"eng"
~language:"und"
~person:"Komulainen, Hanna"
~person:"Mai, Enping"
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Komulainen, Hanna
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The journal of business & industrial marketing
International journal of public sector management
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The interplay of word-of-mouth and customer value on B2B sales performance in a digital platform : an expectancy value theory perspective
Mai, Enping
;
Liao, Ying
- In:
The journal of business & industrial marketing
37
(
2022
)
7
,
pp. 1389-1401
Persistent link: https://www.econbiz.de/10013400108
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2
The role of learning in value co-creation in new technological B2B services
Komulainen, Hanna
- In:
The journal of business & industrial marketing
29
(
2014
)
3
,
pp. 238-252
Persistent link: https://www.econbiz.de/10010345207
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