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~isPartOf:"The journal of business & industrial marketing"
~language:"eng"
~subject:"Hotel industry"
~subject:"Kundenzufriedenheit"
~subject:"Markenimage"
~subject:"Satisfaction"
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Hotel industry
Kundenzufriedenheit
Markenimage
Satisfaction
Beziehungsmarketing
3
Brand image
3
Brand loyalty
3
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
3
Lieferantenmanagement
3
Markenführung
3
Markentreue
3
Relationship marketing
3
Supplier relationship management
3
B-to-B-Marketing
2
Business-to-business marketing
2
Customer satisfaction
2
Emotion
2
Brand
1
Brand community trust
1
Brand equity
1
C2C interactions
1
Community
1
Confidence
1
Customer brand engagement
1
Customer integration
1
E-commerce
1
Electronic Commerce
1
Emotional brand associations
1
Erfolgsfaktor
1
Gemeinschaft
1
Industrial branding
1
Kundenintegration
1
Markenartikel
1
Online B2B communities
1
Online retailing
1
Online-Handel
1
Perceived value
1
Rational brand quality
1
Social Web
1
Social capital
1
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English
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Cyr, Dianne J.
1
Dash, Satyabhusan
1
Elsäßer, Marc
1
Mishra, Abhishek
1
Samudro, Andreas
1
Sethi, Amit Rakesh
1
Susanti, Vonny
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Wirtz, Bernd W.
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The journal of business & industrial marketing
Journal of retailing and consumer services
21
The journal of product & brand management
21
The journal of brand management : an international journal
18
Journal of business research : JBR
16
International journal of hospitality management
12
Asia Pacific journal of marketing and logistics
11
International journal of internet marketing and advertising : IJIMA
7
European journal of marketing : EJM
6
Cogent business & management
5
International journal of contemporary hospitality management
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Marketing intelligence & planning
5
Global business review
4
International journal of Indian culture and business management
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing management : MM
4
Journal of promotion management : innovations in planning and applied research
4
Psychology & marketing
4
The IUP journal of brand management : IJBRM
4
The journal of consumer marketing
4
Australasian marketing journal
3
Business analyst : a refereed journal of Shri Ram College of Commerce
3
International journal of consumer studies
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
International marketing review
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing analytics : JMA
3
Journal of marketing communications
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of strategic marketing
3
Marketing theory
3
Pakistan journal of commerce and social sciences
3
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
2
European journal of marketing
2
Future Business Journal
2
Global journal of business research : GJBR
2
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ECONIS (ZBW)
3
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1
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
2
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
3
Rational and emotional factors of customer satisfaction and brand loyalty in a business-to-business setting
Elsäßer, Marc
;
Wirtz, Bernd W.
- In:
The journal of business & industrial marketing
32
(
2017
)
1
,
pp. 139-153
Persistent link: https://www.econbiz.de/10011609381
Saved in:
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