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~isPartOf:"The journal of business & industrial marketing"
~person:"Büschken, Joachim"
~person:"Dash, Satyabhusan"
~person:"Jacob, Frank"
~person:"Rangarajan, Deva"
~person:"Sharma, Piyush"
~person:"Terho, Harri"
~person:"Woodside, Arch G."
~subject:"B-to-B-Marketing"
~subject:"Business-to-business marketing"
~subject:"Innovation management"
~subject:"Sales management"
~subject:"Theorie"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Book section"
~type_genre:"Collection of articles of several authors"
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Search: subject:"B-to-B-Marketing"
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B-to-B-Marketing
Business-to-business marketing
Innovation management
Sales management
Theorie
Lieferantenmanagement
3
Sales
3
Salespeople
3
Selling
3
Supplier relationship management
3
Verkauf
3
Verkaufspersonal
3
Brand management
2
Buyer-seller relationship
2
E-commerce
2
Electronic Commerce
2
Markenführung
2
Marketing management
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Marketingmanagement
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Absatz
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B2B
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B2B marketing strategy
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Beziehungsmarketing
1
Brand
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Brand community trust
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Brand engagement
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Brand image
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Brand loyalty
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Business development
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Business ethics
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C2C interactions
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Community
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Conceptual model
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Confidence
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Consumer behaviour
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Decision theory
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Degree of digital use
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Economic ethics
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Entscheidungstheorie
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Büschken, Joachim
Dash, Satyabhusan
Jacob, Frank
Rangarajan, Deva
Sharma, Piyush
Terho, Harri
Woodside, Arch G.
Kowalkowski, Christian
5
Garry, Tony
4
Granot, Elad
4
Ulkuniemi, Pauliina
4
Brashear-Alejandro, Thomas
3
Corsaro, Daniela
3
Felzensztein, Christian
3
Kindström, Daniel
3
Merigo, Jose Maria
3
Åge, Lars-Johan
3
Anaza, Nwamaka A.
2
Asare, Anthony K.
2
Cabanelas, Pablo
2
Cantù, Chiara
2
Chatterjee, Swagato
2
Chelariu, Cristian
2
Cobelli, Nicola
2
Geigenmüller, Anja
2
Gil Lafuente, Ana María
2
Gil-Lafuente, Jaime
2
Gimmon, Eli
2
Golgeci, Ismail
2
Høgevold, Nils
2
Jalkala, Anne Maarit
2
Johnston, Wesley J.
2
Kalafatis, Stavros P.
2
Kelliher, Felicity
2
Kirchgeorg, Manfred
2
Kittur, Prathamesh
2
Lacoste, Sylvie
2
Lin, Ming-ji James
2
Mainela, Tuija
2
Makkonen, Hannu Sakari
2
Melewar, T. C.
2
Nickell, David
2
Nyadzayo, Munyaradzi
2
Nätti, Satu
2
Oinonen, Minna
2
Parvinen, Petri
2
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The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
21
Journal of business research : JBR
5
Journal of business-to-business marketing
2
Advances in business marketing and purchasing
1
Business horizons
1
Business relationship management and marketing
1
Business-to-business marketing management : strategies, cases and solutions
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
European journal of marketing
1
Field guide to case study research in business-to-business marketing and purchasing
1
Fundamentals of business-to-business marketing
1
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
1
Handbook of business-to-business marketing
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
International journal of operations and quantitative management : IJOQM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of personal selling & sales management
1
Journal of the Academy of Marketing Science
1
MIT sloan management review
1
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
1
The journal of services marketing
1
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ECONIS (ZBW)
5
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1
Toward a contextualized understanding of inside sales : the role of sales development in effective lead funnel management
Terho, Harri
;
Salonen, Anna
;
Yrjänen, Meri
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 337-352
Persistent link: https://www.econbiz.de/10013539269
Saved in:
2
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
3
Barriers and facilitators of B2B degree of digital use and brand engagement : an integration of technology and behavioral perspectives
Ghosh, Deviprasad
;
Dash, Satyabhusan
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2793-2810
Persistent link: https://www.econbiz.de/10014472635
Saved in:
4
To be or not to be : a review of the (un)ethical salespeople literature
Anand, Amitabh
;
Bowen, Melanie
;
Rangarajan, Deva
- In:
The journal of business & industrial marketing
38
(
2023
)
9
,
pp. 1837-1851
Persistent link: https://www.econbiz.de/10014333358
Saved in:
5
Sales complexity and value appropriation : a taxonomy of sales situations
Rangarajan, Deva
;
Hochstein, Bryan
;
Nagel, Duane
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
11
,
pp. 2298-2314
Persistent link: https://www.econbiz.de/10013455402
Saved in:
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