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~isPartOf:"The journal of business & industrial marketing"
~person:"Edvardsson, Bo"
~person:"O'Cass, Aron"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Case study"
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The journal of business & industrial marketing
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Understanding new service development and service innovation through innovation modes
Gremyr, Ida
;
Witell, Lars
;
Löfberg, Nina
;
Edvardsson, Bo
; …
- In:
The journal of business & industrial marketing
29
(
2014
)
2
,
pp. 123-131
Persistent link: https://www.econbiz.de/10010248164
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