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~isPartOf:"The journal of business & industrial marketing"
~person:"Ehret, Michael"
~person:"Homburg, Christian"
~person:"O'Cass, Aron"
~subject:"Innovation"
~subject:"Theorie"
~subject:"Unternehmenserfolg"
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Ehret, Michael
Homburg, Christian
O'Cass, Aron
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The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
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Advances in services marketing
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Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Marketing resource-capability complementary and firm performance in B2B firms
O'Cass, Aron
;
Ngo, Liem Viet
;
Siahriri, Vida
- In:
The journal of business & industrial marketing
30
(
2015
)
2
,
pp. 194-207
Persistent link: https://www.econbiz.de/10010532051
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