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~isPartOf:"The journal of business & industrial marketing"
~person:"Ghosh, Deviprasad"
~subject:"CONCEPTUAL MODEL"
~subject:"Markenführung"
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CONCEPTUAL MODEL
Markenführung
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B2B marketing strategy
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Barriers and facilitators of B2B degree of digital use and brand engagement : an integration of technology and behavioral perspectives
Ghosh, Deviprasad
;
Dash, Satyabhusan
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2793-2810
Persistent link: https://www.econbiz.de/10014472635
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