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~isPartOf:"The journal of business & industrial marketing"
~person:"Juppo, Anne"
~subject:"Beziehungsmarketing"
~subject:"Salespeople"
~subject:"Schätzung"
~subject:"Success factor"
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The role and impact of firm's strategic orientations on launch performance : significance of relationship orientation
Matikainen, Minna
;
Terho, Harri
;
Parvinen, Petri
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
5
,
pp. 625-639
Persistent link: https://www.econbiz.de/10011564319
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