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~isPartOf:"The journal of business & industrial marketing"
~person:"Kalafatis, Stavros P."
~subject:"Innovation"
~subject:"Markenführung"
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The differential impact of brand equity on B2B co-branding
Kalafatis, Stavros P.
;
Remizova, Natalia
;
Riley, Debra
; …
- In:
The journal of business & industrial marketing
27
(
2012
)
8
,
pp. 623-634
Persistent link: https://www.econbiz.de/10009672448
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