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~isPartOf:"The journal of business & industrial marketing"
~person:"Sloev, Igor"
~source:"econis"
~type_genre:"Fallstudie"
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Customer flow : evaluating the long-term impact of marketing on value creation
Tretyak, Olga A.
;
Sloev, Igor
- In:
The journal of business & industrial marketing
28
(
2013
)
3
,
pp. 221-228
Persistent link: https://www.econbiz.de/10009743356
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