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~isPartOf:"The journal of business & industrial marketing"
~subject:"Betriebliche Wertschöpfung"
~subject:"Marketing management"
~type_genre:"Fallstudie"
~type_genre:"Übersichtsarbeit"
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Betriebliche Wertschöpfung
Marketing management
Beziehungsmarketing
7
Relationship marketing
7
B-to-B-Marketing
3
Business-to-business marketing
3
Customer value
2
Finland
2
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Lieferantenmanagement
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Supplier relationship management
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Value creation
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1995-2008
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Auftragsfertigung
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Bundling strategy
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Business improvement
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Business process improvement
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Business process management
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China
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Customer lifetime value
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Dixit, Ashutosh
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Sloev, Igor
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Tukel, Oya I.
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The journal of business & industrial marketing
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
3
Gabler Edition Wissenschaft
2
International journal of quality and service sciences
2
Always learning
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
Digitale Fachbibliothek
1
Diversity in European marketing : text and cases
1
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
1
Gabler-Lehrbuch
1
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
1
International journal of management & enterprise development : IJMED
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Lehrbuch
1
Market orientation : transforming food and agribusiness around the customer
1
Marketing mix decisions : new perspectives and practices
1
Schriftenreihe des Energie-Forschungszentrums Niedersachsen
1
Social Branding : Strategien - Praxisbeispiele - Perspektiven
1
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
1
Verkehrsdienstleistungsmarketing : marktorientierte Unternehmensführung bei der Deutschen Bahn AG
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ECONIS (ZBW)
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Application of customer lifetime value model in make-to-order manufacturing
Tukel, Oya I.
;
Dixit, Ashutosh
- In:
The journal of business & industrial marketing
28
(
2013
)
6
,
pp. 468-474
Persistent link: https://www.econbiz.de/10009790099
Saved in:
2
Customer flow : evaluating the long-term impact of marketing on value creation
Tretyak, Olga A.
;
Sloev, Igor
- In:
The journal of business & industrial marketing
28
(
2013
)
3
,
pp. 221-228
Persistent link: https://www.econbiz.de/10009743356
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