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~isPartOf:"The journal of business & industrial marketing"
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B-to-B-Marketing
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Makkonen, Hannu Sakari
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Aarikka-Stenroos, Leena
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Makkonen, Hannu
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The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of business research : JBR
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Journal of business market management : jbm
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Technology analysis & strategic management
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Journal of Business & Industrial Marketing
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Journal of Business Research
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Piccola impresa
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European journal of marketing
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International journal of export marketing : IJExportM
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Journal of Service Management
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Journal of financial services marketing : JFSM
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Routledge focus on business and management
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Technological forecasting & social change : an international journal
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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CRM system implementation and firm performance : the role of consultant facilitation and user involvement
Suoniemi, Samppa
;
Zablah, Alex R.
;
Terho, Harri
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
13
,
pp. 19-32
Persistent link: https://www.econbiz.de/10013538908
Saved in:
2
Industrial buyers' use of references, word-of-mouth and reputation in complex buying situation
Aarikka-Stenroos, Leena
;
Makkonen, Hannu Sakari
- In:
The journal of business & industrial marketing
29
(
2014
)
4
,
pp. 344-352
Persistent link: https://www.econbiz.de/10010382775
Saved in:
3
Innovation adoption and diffusion in business-to-business marketing
Makkonen, Hannu Sakari
;
Johnston, Wesley J.
- In:
The journal of business & industrial marketing
29
(
2014
)
4
,
pp. 324-331
Persistent link: https://www.econbiz.de/10010382802
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