//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of business & industrial marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Samudro, Andreas"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
1
Beziehungsmarketing
1
Brand
1
Brand image
1
Brand loyalty
1
Brand management
1
Business-to-business marketing
1
Consumer behaviour
1
Customer brand engagement
1
Customer integration
1
Customer satisfaction
1
Emotion
1
Emotional brand associations
1
Konsumentenverhalten
1
Kundenintegration
1
Kundenzufriedenheit
1
Lieferantenmanagement
1
Markenartikel
1
Markenführung
1
Markenimage
1
Markentreue
1
Perceived value
1
Rational brand quality
1
Relationship marketing
1
Supplier relationship management
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Samudro, Andreas
1
Susanti, Vonny
1
Published in...
All
The journal of business & industrial marketing
Cogent Business & Management
1
Cogent business & management
1
Corporate reputation review
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->