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~isPartOf:"The journal of business & industrial marketing"
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The journal of business & industrial marketing
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Challenges for B2B research relevance : a top executive perspective
Kuusela, Hannu
;
Närvänen, Elina
;
Saarijärvi, Hannu
; …
- In:
The journal of business & industrial marketing
29
(
2014
)
7/8
,
pp. 593-600
Persistent link: https://www.econbiz.de/10010422025
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