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~isPartOf:"The journal of business : B"
~language:"hrv"
~language:"und"
~person:"Peterson, Robert A."
~subject:"Vereinigte Staaten"
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Vereinigte Staaten
Dienstleistung
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Innovation
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Peterson, Robert A.
Beardsley, George
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The journal of business : B
Management science : journal of the Institute for Operations Research and the Management Sciences
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Spread of marketing innovations in a service industry
Peterson, Robert A.
;
Rudelius, William
;
Wood, Glenn L.
- In:
The journal of business : B
45
(
1972
)
4
,
pp. 485-496
Persistent link: https://www.econbiz.de/10002663783
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