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~subject:"Konsumentenboykott"
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Konsumentenboykott
Anti-consumption
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Boycott
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Brand
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Brand hate
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Brand image
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Brand management
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China
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The journal of business strategy
Journal of Islamic marketing : JIMA
3
Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing science
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China economic review : an international journal
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Critical perspectives on international business
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria
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Ethics, social responsibility and sustainability in marketing
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European journal of marketing : EJM
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International journal of islamic marketing and branding
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Inventi impact: retailing & consumer services
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Journal of Islamic marketing
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of nonprofit & public sector marketing
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Journal of retailing and consumer services
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Psychology & marketing
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Review of international business and strategy
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The international journal of business and finance research : IJBFR
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Young consumers : insight and ideas for responsible marketers
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The chopsticks debacle : how brand hate flattened Dolce & Gabbana in China
Atwal, Glyn
;
Bryson, Douglas
;
Kaiser, Maya
- In:
The journal of business strategy
43
(
2022
)
1
,
pp. 37-43
Persistent link: https://www.econbiz.de/10012798457
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