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~isPartOf:"The journal of consumer marketing"
~language:"eng"
~language:"mkd"
~language:"nor"
~language:"und"
~person:"Laroche, Michel"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Germany"
~subject:"Kanada"
~subject:"Kapitaleinkommen"
~subject:"Wirkungsanalyse"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliography included"
~type_genre:"Book section"
~type_genre:"Collection of articles of several authors"
~type_genre:"Reprint"
~type_genre:"Übersichtsarbeit"
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Laroche, Michel
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The journal of consumer marketing
Journal of business research : JBR
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Journal of retailing and consumer services
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International marketing review
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Journal of business ethics : JOBE
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Journal of marketing communications
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Marketing and multicultural diversity
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Handbook of research on effective advertising strategies in the social media age
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Journal of economic psychology : research in economic psychology and behavioral economics
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How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 197-210
Persistent link: https://www.econbiz.de/10003987459
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