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~isPartOf:"The journal of consumer marketing"
~language:"eng"
~person:"Laroche, Michel"
~person:"Nepomuceno, Marcelo Vinhal"
~subject:"Book trade"
~subject:"Consumer behaviour"
~subject:"Consumers"
~subject:"Viral marketing"
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How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 197-210
Persistent link: https://www.econbiz.de/10003987459
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