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~isPartOf:"The journal of consumer marketing"
~person:"De Chernatony, Leslie"
~person:"Han, Heesup"
~subject:"Brand image"
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De Chernatony, Leslie
Han, Heesup
Black, William C.
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The journal of consumer marketing
Journal of travel and tourism marketing
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International journal of hospitality management
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Working paper series / The City University Business School
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European journal of marketing : EJM
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International journal of contemporary hospitality management
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Journal of advertising research
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The influence of brand equity on consumer responses
Buil, Isabel
;
Martínez, Eva
;
De Chernatony, Leslie
- In:
The journal of consumer marketing
30
(
2013
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10009722348
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