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~isPartOf:"The journal of consumer marketing"
~person:"Dolen, Willemijn M. van"
~person:"Ruyter, Ko de"
~person:"Vrontis, Demetris"
~type_genre:"Article in journal"
~type_genre:"Festschrift"
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Dolen, Willemijn M. van
Ruyter, Ko de
Vrontis, Demetris
Grewal, Dhruv
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The journal of consumer marketing
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Psychology & marketing
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Decoding social media speak : developing a speech act theory research agenda
Ludwig, Stephan
;
Ruyter, Ko de
- In:
The journal of consumer marketing
33
(
2016
)
2
,
pp. 124-134
Persistent link: https://www.econbiz.de/10011524150
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