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~isPartOf:"The journal of consumer marketing"
~person:"Doss, Brian D."
~person:"Grigaliunaite, Viktorija"
~subject:"Target group"
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The effect of female celebrity spokesperson in FMCG advertising : neuromarketing approach
Pileliene, Lina
;
Grigaliunaite, Viktorija
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 202-213
Persistent link: https://www.econbiz.de/10011694825
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