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~isPartOf:"The journal of consumer marketing"
~person:"Nordström, Jonas"
~person:"Zhou, Yanfeng"
~subject:"Consumer behaviour"
~subject:"Consumption theory"
~type:"article"
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The moderating role of human values in planned behavior : the case of Chinese consumers' intention to buy organic food
Zhou, Yanfeng
;
Thøgersen, John
;
Ruan, Yajing
;
Huang, Guang
- In:
The journal of consumer marketing
30
(
2013
)
4
,
pp. 335-344
Persistent link: https://www.econbiz.de/10009788906
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