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The journal of consumer marketing
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Brand communities for mainstream brands : the example of the Yamaha R1 brand community
Felix, Reto
- In:
The journal of consumer marketing
29
(
2012
)
3
,
pp. 225-232
Persistent link: https://www.econbiz.de/10009552954
Saved in:
2
Green consumer behavior in an emerging economy : confusion, credibility, and compatibilty
Carete, Lorena
;
Castaño, Raquel
;
Felix, Reto
;
Centeno, …
- In:
The journal of consumer marketing
29
(
2012
)
7
,
pp. 470-481
Persistent link: https://www.econbiz.de/10009681501
Saved in:
3
Brand communities for mainstream brands: the example of the Yamaha R1 brand community
Felix, Reto
- In:
The journal of consumer marketing
29
(
2012
)
3
,
pp. 225-233
Persistent link: https://www.econbiz.de/10009963685
Saved in:
4
Green consumer behavior in an emerging economy: confusion, credibility, and compatibility
Carrete, Lorena
;
Castaño, Raquel
;
Felix, Reto
; …
- In:
The journal of consumer marketing
29
(
2012
)
7
,
pp. 470-482
Persistent link: https://www.econbiz.de/10010036854
Saved in:
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