//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of consumer marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Kohlbacher, Florian"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand image
1
Cause-Related Marketing
1
Cause-related marketing
1
Charity
1
Consumer motivation
1
Corporate reputation
1
Firmenimage
1
Gender
1
Geschlecht
1
Japan
1
Kaufmotiv
1
Markenimage
1
Wohltätigkeit
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Undetermined
1
Author
All
Chéron, Emmanuel
2
Kohlbacher, Florian
2
Kusuma, Kaoru
2
Published in...
All
The journal of consumer marketing
International journal of human resources development and management : IJHRDM
3
SpringerLink / Bücher
3
The silver market phenomenon : marketing and innovation in the aging society
3
Wissensmanagement : das Magazin für Führungskräfte
3
International journal of automotive technology and management : IJATM
2
International journal of knowledge management studies : IJKMS
2
International journal of management and decision making : IJMDM
2
Japan ... : Politik, Wirtschaft und Gesellschaft
2
Journal of business research : JBR
2
Journal of consumer behaviour : an international research review
2
Journal of marketing management : MM
2
Wissensmanagement : das Magazin für Digitalisierung, Vernetzung und Collaboration
2
Asia Pacific Business Review
1
Asia Pacific business review
1
Asian business & management
1
Challenges in the management of new technologies
1
Demografischer Wandel
1
Deutsches Institut für Japan Studien - Publikationen
1
European Management Journal
1
European management journal
1
Global Business and Organizational Excellence
1
Innovation: organization & management : IOM
1
International journal of consumer studies
1
International journal of technology, policy and management : IJTPM
1
International marketing review
1
Journal of Happiness Studies
1
Journal of Philanthropy and Marketing
1
Journal of Services Marketing
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international consumer marketing
1
Long range planning : LRP ; international journal of strategic management
1
Management Decision
1
Managing innovation in a global and digital world : meeting societal challenges and enhancing competitiveness
1
Marketing management : a quarterly business management publication of the American Marketing Association
1
Organizational capital : modelling, measuring and contextualising
1
Springer eBook Collection / Business and Management
1
Technological forecasting & social change : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
OLC EcoSci
1
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effects of brankd-cause fit and campaign duration on consumer perception of cause-related marketing in Japan
Chéron, Emmanuel
;
Kohlbacher, Florian
;
Kusuma, Kaoru
- In:
The journal of consumer marketing
29
(
2012
)
5
,
pp. 357-368
Persistent link: https://www.econbiz.de/10009581990
Saved in:
2
The effects of brand-cause fit and campaign duration on consumer perception of cause-related marketing in Japan
Chéron, Emmanuel
;
Kohlbacher, Florian
;
Kusuma, Kaoru
- In:
The journal of consumer marketing
29
(
2012
)
5
,
pp. 357-369
Persistent link: https://www.econbiz.de/10009998262
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->