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~isPartOf:"The journal of consumer marketing"
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Consumer behaviour
2
Haarkosmetik
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Hair care product
2
Konsumentenverhalten
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Cosmetics industry
1
Innovation
1
Innovation management
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Innovationsmanagement
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Kosmetikindustrie
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Luxury goods
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Marketingmanagement
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Moskowitz, Howard R.
6
Gofman, Alex
5
Mets, Tõnis
5
Bevolo, Marco
3
Flores, Laurent
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Gabay, Gillie
1
Maier, Andrea
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The journal of consumer marketing
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
International Journal of Innovation Management (ijim)
2
International journal of consumer studies
2
International journal of innovation management
2
Journal of food products marketing
2
Journal of hospitality marketing & management
2
Journal of international consumer marketing
2
Legends in marketing
2
Advances in strategic management : a research annual
1
Applying predictive analytics within the service sector
1
Business Advancement through Technology Volume I : Markets and Marketing in Transition
1
Customer-centric marketing strategies : tools for building organizational performance
1
Financial Times Deutschland
1
Humanomics
1
Humanomics: The International Journal of Systems and Ethics
1
IFT Press series
1
Institute of Food Technologists Ser
1
Institute of Food Technologists Series
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of technology management : IJTM
1
Journal of business research : JBR
1
Journal of euro-marketing
1
Marketing research : a magazine of management and applications
1
Marketing research : state-of-the-art perspectives ; handbook of the American Marketing Association & Professional Marketing Research Society
1
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
1
Qualitative market research : an international journal
1
Quantitative research methods in consumer psychology : contemporary and data-driven approaches
1
Services marketing quarterly
1
Sloan management review
1
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ECONIS (ZBW)
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OLC EcoSci
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Decoding consumer perceptions of premium products with rule-developing experimentation
Gofman, Alex
;
Moskowitz, Howard R.
;
Bevolo, Marco
; …
- In:
The journal of consumer marketing
27
(
2010
)
5
,
pp. 425-436
Persistent link: https://www.econbiz.de/10008651279
Saved in:
2
Accelerating structured consumer-driven package design
Gofman, Alex
;
Moskowitz, Howard R.
;
Mets, Tõnis
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 157-168
Persistent link: https://www.econbiz.de/10003987446
Saved in:
3
Creating technology-based merchandising ideas for hair coloring through weak signals, concept optimization and mind-set segmentation
Gabay, Gillie
;
Flores, Laurent
;
Moskowitz, Howard R.
; …
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 211-223
Persistent link: https://www.econbiz.de/10003987461
Saved in:
4
Accelerating structured consumer-driven package design
Gofman, Alex
;
Moskowitz, Howard R.
;
Mets, Tõnis
- In:
The journal of consumer marketing
27
(
2010
)
2
,
pp. 157-169
Persistent link: https://www.econbiz.de/10008404679
Saved in:
5
Decoding consumer perceptions of premium products with rule-developing experimentation
Gofman, Alex
;
Moskowitz, Howard R.
;
Bevolo, Marco
; …
- In:
The journal of consumer marketing
27
(
2010
)
5
,
pp. 425-437
Persistent link: https://www.econbiz.de/10008443748
Saved in:
6
Decoding consumer perceptions of premium products with rule-developing experimentation
Gofman, Alex
;
Moskowitz, Howard R.
;
Bevolo, Marco
; …
- In:
The journal of consumer marketing
27
(
2010
)
5
,
pp. 425-437
Persistent link: https://www.econbiz.de/10008451194
Saved in:
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